Paper and Diamond is a startup Luxury Travel and Experiences Company based in NY and LA.
It focuses on creating new and enlivening events and experiences in exotic global locations.
They were looking to revamp their online presence and to create consistency across all of
their communications channels.
Moodboards were the starting point to gather key photographic references and to inspire a clean and modern user experience.
A competitive analysis of other Travel and Events oriented companies was surveyed.
User Journey Maps, Personas and Scenarios were outlined to understand key points of engagement with the reservation process.
Social media channels were analyzed to understand key ways to extend the brand beyond the online experience.
A fully responsive User Experience design solution was implemented across multiple platforms.
Social Media Channels were branded and content refreshed to understand key points of engagement.