Paper and Diamond is a startup Luxury Travel and Experiences company based in NY and LA.
Its focus is on creating new and enlivening events and experiences in exotic global locations for a very exclusive clientelle. They were looking to revamp their online presence and to create consistency across all of their communications channels.
Moodboards were the starting point to understand the type of aspirational Brand photography that would be used and
to reinforce the brand tone of exclusive Luxury.
A competitive analysis of other Travel and events oriented companies was surveyed to understand the market.
User Journey Maps, Personas and Scenarios were outlined to understand key points of engagement with the
Online reservation process.
A social media channels strategy was implemented to help understand the various pathways for engagement.
A fully responsive Design solution was implemented across multiple platforms.
Social Media channels were branded and content refreshed to help reinforce the Brand and to help drive engagement.