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“User-centred design” is often flawed by a limited focus on those primarily interacting with technology. The impact and experience of technology beyond the primacy of “use” needs to be baked into the process.

- Sebastian Greger

If one thinks about it,  'Users' has a strange connotation : it sounds austere, cold and impersonal. Designing for 'People' should always be the focus in Design.  I personally like design that caters to Audience members, Active participants and most of all Humans.