“User-centred design” is often flawed by a limited focus on those primarily interacting with technology. The impact and experience of technology beyond the primacy of “use” needs to be baked into the process.
- Sebastian Greger
If one thinks about it, 'Users' has a strange connotation : it sounds austere, cold and impersonal. Designing for 'People' should always be the focus in Design. I personally like design that caters to Audience members, Active participants and most of all Humans.