Krug is a part of the LVMH family of Brands. They were looking for a fully integrated Interactive Cinematic experience for their new Online presence. They were looking to create a dynamic media experience that highlighted the Sensorial aspects of this top tier
Various Art Direction exercises were studied to figure out general look and feel, overall graphical treatments and typography.
A set of Key User Personas were created to help understand core audiences and their needs and engagement with the brand.
Since the project was to be a hybrid project, one that was both Cinematic as well as Informational, different User Flows
were created to help understand the overall experience.
Different User Experience schematics were created for various sections to understand overall Usability issues.
Social Media Strategy was implemented to maximize visibility of the brand experience through all the channels.
Branding was organized to apply to digital applications across various channels and platforms.
Key Interaction schematics were created to understand the overall User Journey.
Wireframes were created to detail out individual functionality items for each section of the Experience.
Design comps for each page and section was implemented to help re-inforce the brand tone.
Different navigation prototypes and models were created to understand and test overall Usability.
A Master Intro Parallax video was shot, edited and implemented to help create a Cinematic preface to the overall experience. Interactive components of the video funneled audiences into various sections of the Online experience.
Intro video in its original unadulterated format.