Krug is a part of the LVMH family of Brands. They were looking for a fully integrated Interactive Cinematic experience for their new online presence. They were looking to create a dynamic media experience that highlighted the Sensorial aspects of this top tier
Art Direction was worked through to figure out General Look and Feel, Graphical Treatments and Typography.
User Personas were created to help understand core audiences and users.
Since the project was to be a hybrid project, one that was both Cinematic as well as Informational,
Different User Flows were created to understand the overall experience.
Different User Experience Schematics were created for various sections to understand Useability.
Social Media Strategy was implemented to maximize visibility of the brand experience through all the channels.
Branding was organized to apply to digital applications.
Key Interaction Schematics were created to understand the User Journey.
Wireframes were created to detail out individual functionality items for each page.
Design Comps for each page and section was applied.
Different Navigation prototypes and models were created to understand and test Useability.
A Master Intro Parallax Video was shot, edited and implemented to help create a Cinematic preface to the overall experience. Interactive components of the video funneled audiences into the rest of the online experience.
Intro Video in its Original Format.