ExerciseTV was an NBC / Universal / Comcast television property. They were looking to rehaul and expand their digital brand presence through a series of Strategic multi-platform and  integrated UI / UX Design Design Solutions.

DISCOVERY


User Experience and Business Goals were aligned.

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User Journeys were analyzed.

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Content Matrixes were created to better understand the relationship between content and KPIs.

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DESIGN


Detailed Site Plans with User Flows and Content Mapping for each platform were created.

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Detailed Wireframes were created for each section of the Experience.

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Lifestyle Branding was implemented.

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Custom Icons generated. 

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A Multi - Platform Design Solution was created. 

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VALIDATION


User Testing in various funnels throughout the system was tested to gauge interest in different platform solutions. 

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