ExerciseTV was an NBC / Universal / Comcast television property. They were looking to rehaul and expand their digital brand presence through a series of Strategic multi-platform and integrated UI / UX Design Design Solutions.
User Experience and Business Goals were aligned.
User Journeys were analyzed.
Content Matrixes were created to better understand the relationship between content and KPIs.
Detailed Site Plans with User Flows and Content Mapping for each platform were created.
Detailed Wireframes were created for each section of the Experience.
Lifestyle Branding was implemented.
Custom Icons generated.
A Multi - Platform Design Solution was created.
User Testing in various funnels throughout the system was tested to gauge interest in different platform solutions.