ExerciseTV was an NBC / Universal / Comcast television property. They were looking to rehaul and expand their digital brand presence through a series of Strategic multi-platform and  integrated UI / UX Design Design solutions.

DISCOVERY


User Experience and Business goals were aligned as a starting point.

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User Journeys were generated and analyzed.

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Content matrixes were created to better understand the relationship between content and KPIs.

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DESIGN


Detailed site plans with key User Flows and Content mapping for each platform were created.

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Detailed wireframes of various content sections were created to help better understand the overall user experience.

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Lifestyle branding was employed across various content sections.

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Custom Icons were generated to help maintain a consistent look and feel for the Interface. 

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A Multi-platform Design solution was created. 

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VALIDATION


User Testing various funnels throughout the system was employed to gauge user interest and to provide new directions for the Design of the channel strategy and implementation.

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