ExerciseTV was an NBC / Universal / Comcast television property. They were looking to rehaul and expand their digital brand presence through a series of Strategic multi-platform and integrated UI / UX Design Design solutions.
User Experience and Business goals were aligned as a starting point.
User Journeys were generated and analyzed.
Content matrixes were created to better understand the relationship between content and KPIs.
Detailed site plans with key User Flows and Content mapping for each platform were created.
Detailed wireframes of various content sections were created to help better understand the overall user experience.
Lifestyle branding was employed across various content sections.
Custom Icons were generated to help maintain a consistent look and feel for the Interface.
A Multi-platform Design solution was created.
User Testing various funnels throughout the system was employed to gauge user interest and to provide new directions for the Design of the channel strategy and implementation.