Branded Online is a Fashion eCommerce Startup based in Costa Mesa, CA with an innovative Business Model. They were looking to revamp their company presence as well as offer online resources and tools to help brands better assess their commerce needs.

 

DISCOVERY


Overall Art Direction was the starting point for the project. An amalgam of clean and contemporary
Swiss Design and Bold Color Palettes and Typography helped define the Brand.

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A taxonomy of shapes and graphic language was studied to help implement some brand pillars to build the design foundation on.

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Content Mapping was employed to help organize content blocs.

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Site Structure and User Flow Maps were employed to understand the flow of Information across the entire experience. 

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Key User Touchpoints and Experience Mapping was surveyed to understand how
individuals would engage with the platform.

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DESIGN


Original Branding was tightened, cleaned up and new lockups introduced.

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Art Direction was finalized and a Multi-Platform Responsive Design Solution was employed.

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Key Client Case Studies were fortified.

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A Robust Online Costs Calculator Implemented.

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VALIDATION


An Online Style Guide was created to insure consistency.

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A set of User Testing Principles were created.

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