Branded Online is a Fashion eCommerce Startup based in Costa Mesa, CA. They were looking to revamp their overall brand and Digital Online presence as well as offer various resources and tools to help brands better assess their eCommerce needs.

 

DISCOVERY


Overall Art Direction was the starting point for the project. An amalgam of clean and contemporary
Swiss inspired Design and bold Color Palettes and Typography helped define the brand.

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A taxonomy of shapes and graphic language was studied to help implement various brand pillars to build the Design foundation on and set visual motifs to be used in the Design.

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Content mapping was employed to help organize various content blocs within the Online experience.

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Site structure and User flow maps were employed to understand the overall flow of Information across the entire experience. 

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Key User Touchpoints and Experience Mapping was generated to understand how
individual users would engage with the platform and their suite of services.

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DESIGN


Original branding was tightened, cleaned up and new lockups introduced.

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Art Direction was finalized and a multi-platform responsive Design solution was employed.

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Key client case studies were fortified.

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A robust Online costs calculator was implemented.

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VALIDATION


An Online Style guide was created to ensure consistency of elements across all iterations of the Design.

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A set of User Testing Principles were created.

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